Table of Contents :

Mobilising Competitive Intelligence as a Social Media Tool for Strategic Marketing Communication of Restaurants in Durban
Akpan Udoh James, Mkhize Sazelo Michael and Ayinde Akorode Oluwadamilare5

Retrospective View of Media Ownership in Nigeria
Rachael OJEKA-JOHN, Bernice, O. SANUSI, Olanrewaju O. P. AJAKAIYE, Omowale ADELABU and Gbenga OWOEYE27


Two Sides of the Same Coin: Digital Authoritarianism and Press (Un)Freedom in Africa
Nwachukwu Andrew Egbunike47


The Impact of Social Media on Job Recruitment and Selection Process in South Africa
Ayanda Lesenyego and Joshua Ebere Chukwuere65


An Analysis of Nigerian Creative Industries: Spotlight on Advertising
Anthony Okoeguale91


Cross-cultural Perceptions of Paranormal Themes in Nollywood: A Study of Thunderbolt among Nigerian Viewers in Canada and Nigeria
Steven Anu’ Adesemoye, Hamedi Mohd Adnan and Muhammad Naeem Javed113


Social Media's Influence on People's Spending of Money During the Lockdown
Adetiba, EA, Naidoo GM and Metso MR139


A Critical Discourse Analysis on the Influence of Gangsta Rap Music Videos to Young People of South Africa
Sakhiseni Joseph Yende167


Between Shaming and Cyberbullying: A Critique of Socialisation of Credit-Default in Digital Loan Schemes
OYEBADE, Olumide Oyewole Ph.D., and KHALEMA, Ernest Nene191


Media Practice and the Failures of Development in Africa: Nigeria in Perspective
Adebayo John JAMES, Raman Olaniyan, Abubakri and Raphael Olugbenga ABIMBOLA223


Theatrical Release as a First Option for African Film Content: The Rebirth of Cinema Culture in Nigeria
Chiemela A. Ogbonna and Nelson Okorie243

[abstract]